Technology Improves Marketability of Homes

Smart home
8/19/2014

Did you know that 86% of builders believe that offering technology improves the marketability of their homes?*

That's right. Differentiating your homes can be a challenge for builders. But if you do it right, it can make the difference between a sale and an empty house. By offering Control4 home automation systems, you'll create a home for buyers where everything works better because it works together. Through a single remote, Control4 lets people manage their home theater systems, multi-room music, smart lighting, temperature control, and security systems. 

Control4 is the bridge that makes it possible for multiple consumer electronics and home systems to work together seamlessly.

As lives grow busier and time becomes more limited, homeowners are looking for ways to make life easier and Control4 offers multiple ways to provide comfort, convenience, and peace of mind. Home automation is moving from optional to expected. You have a choice to make: set the standard with Control4 or lose sales to other builders.

Energy Savings

How much does a Control4 system help the environment?

Dimmers, timers and occupancy sensors help reduce energy waste. In a typical three-bedroom home with a Control4 system, a family could save over 850 pounds of CO2 emissions each year -- it's like not driving a car for a month! That's not just great for the environment, it's also great for the homeowner's pocketbook.

And you'll save more by controlling the amount of wattage used by light bulbs:**

Dimming the light this muchSaves this much electricityExtends bulb life
10%10%2 times longer
25%20%4 times longer
50%40%20 times longer
75%60%More than 20 times longer


Attract Buyers and Stand Out in a Buyer's Market

While price and location are a big consideration for buyers, sometimes the little things can be the difference between your house and another. With the housing market facing significant challenges, builders need to find ways to stand out to buyers. With Control4, savvy builders can set the standard for today's high-tech homes.

What Buyers Want

A Control4 home automation system delivers the efficiency and control buyers want in their home. Today's buyers expect high-tech amenities like security, energy management and lighting control systems to be standard in new homes. Control4's easy-to-use solution helps you meet the expectations of potential homebuyers with a complete home-control system in a scalable, high-value package.

Build Greener

Homebuyers are requesting more energy efficient homes, and they're willing to pay for them. Control4 helps you capitalize on this consumer demand by combining high-tech automation solutions with ease-of-use to create a positive environmental impact.

Create Unforgettable Showings

By showcasing a Control4 system in your model homes, you can guarantee that the lights are on, the temperature is perfect and the background music is playing softly the second your prospective buyer walks in the door. Now your agents can focus on giving the buyer an impressive presentation, rather than turning on the lights. Then, once the showing is over, your agent can turn off everything in the home and arm the security system with the press of a single button.

*2006 Study of the Consumer Electronic Association
**The Energy Conservation Enhancement Project at LSU

Tags: builders, control4, energy savings